With 90 years of sport optics experience in its pocket. Nikon offers one of the widest selections of sport optic gear of any manufacturer.  While the features, specifications, and prices of these optics can vary considerably each of them share two common traits, quality and value. These are the two single most import factors in building trust, and being “The Most Trusted Name in Sport Optics” is what this company is all about.

Nikon’s experience in engineering quality optics, aided by modern computer design, results in optical systems that achieve an ideal balance of maximized light transmission, razor sharp high resolution images and extreme durability that you can count on every time you head out into the field.

The uncompromising commitment Nikon has made to optical quality and performance for the sportsman extends back to 1917 and the very first product introduced was a Nikon binoculars called "Mikron". Today's Nikon rifle scopes are the culmination of over 80 years of research, development, production, and experience in building quality optics. Nikon sport optics provides unmatched brightness, clarity, mechanical dependability, and value to serious hunters and outdoorsmen. No matter what you hunt or where you hunt it, you can depend on Nikon. Nikon is dedicated to quality performance and total customer satisfaction backed by a Lifetime Full Warranty.

Today Nikon is best known for four categories of sports optics products: Binoculars, Rifle Scopes, Spotting scopes, and Rangefinders.  Nikon Group Companies total nearly 17,000 employees worldwide.

Nikon is dedicated to quality, performance and total customer satisfaction. If your Nikon Binoculars, Spotting Scope or Rangefinders require service or repair not covered by our 25 Year Limited Warranty, Nikon will repair or replace it (even if it was your fault) for just $10, plus return shipping and handling.

In 1917, three of Japan's foremost makers of optical equipment merged in order to offer a full line of optical products. The German optical-glass industry was by far the most advanced at the time. The company was called Nippon Kogaku ("Japan Optics") and began producing optical glass in 1918. The new company had negotiated for technical assistance with the German engineering firm Carl Zeiss , but the negotiations fell through. Nevertheless, by 1919 Nippon Kogaku numbered among its employees eight leading, independent German engineers.

World War I had little effect on the new company, and postwar government policies that promoted the importation of foreign technology to develop domestic industry served to assist Nippon Kogaku. In the 1920s, the company used German technical advice to develop a line of ultra-small prism binoculars.

The company continued to prosper in the postwar years, shifting from optics with military applications to optics with consumer applications. The company produced microscopes, binoculars, eyeglasses, and surveying instruments, which were especially in demand as Japan rebuilt its shattered infrastructure.

Nikon continues to set standards, not only in aesthetically pleasing binoculars, but also in optical advances. From the top-of-the line Nikon products to the value-laden Action Series, Nikon's commitment to its customers.

Nikon’s objective is to provide superior quality optical products at affordable prices. They also strive to give you, the consumers, features and benefits normally found only on products selling for several times what you can purchase Nikon products for.

The promise of cutting edge products and innovation has made Nikon one of the most desired brands in the sports optics both by consumers such as yourself – and by the long list of professionals in the industry whose livelihoods depend on success.